Kenneth Heiner-Møller is the Sporting Director of Canada Soccer and has more than 25 years of experience across elite football, sporting leadership, player development and coach education.
His career has taken him fromprofessional football in Denmark and Hungary to senior leadership roles withnational federations and professional clubs. He has coached and worked insporting leadership with both the Danish and Canadian national teams, participatingin multiple FIFA World Cups, UEFA European Championships, Olympic Games andCONCACAF competitions.
Kenneth served as TechnicalDirector at the Danish Football Association, where he was responsible fortalent development, national teams and played a leading role in developing andimplementing Denmark's national style of play. He also served as Head of CoachEducation at the Danish FA, overseeing coach education from UEFA C through toUEFA Pro level.
In Canada, Kenneth previouslyserved as assistant coach during the 2016 Rio Olympics, and later both HeadCoach and Director of the Canadian women's national team. More recently, he wasTechnical Director of San Diego FC, where he helped establish the technicalfoundations and methodology of the new MLS club from 1st teamthrough academy.
Alongside his football career,Kenneth holds a Master's degree in Psychology and an MBA, and has workedextensively in sports psychology, leadership development, coach education andtalent development. He has also served as a member of UEFA's JIRA panel,contributing to coach education across Europe.
Kenneth's work is grounded in a belief that highperformance is built through people, culture and clarity: creating environmentswhere individuals and organisations can learn, improve and perform together.His experience across different countries, sporting systems and levels of thegame gives him a broad perspective on leadership, talent development, coachingand building high-performing sporting environments.
